The ultimate trust trigger for your dental practice
More than 202,000 dentists practice in the United States, and most patients have no way to tell them apart. In Authority Marketing, ForbesBooks CEO Adam Witty and Rusty Shelton make the case that authority is among the most powerful trust triggers a professional can build — a published book pre-educates patients, supports case acceptance, and makes you the obvious choice before the first appointment.
Begin Your Book→Why dentists need a published book
The crowded marketplace
With roughly 178,000 dental practices operating in the US, patients can't tell the difference between you and the practice down the street. Price and proximity become the only deciding factors.
Case acceptance barriers
High-value procedures require trust. Patients hesitate on implants, cosmetic work, and comprehensive treatment plans because they haven't been pre-educated — your book does that for you.
Marketing that disappears
SEO campaigns end. Google Ads stop when you stop paying. A published book is a permanent marketing asset that generates authority, visibility, and patient trust for years.
How a book transforms your practice
The ultimate trust trigger
Give signed copies during consultations to boost case acceptance. Patients who read your book arrive pre-educated about procedures, reducing chair time spent on explanation.
Referral network credibility
Your book becomes the credibility piece that strengthens relationships with specialists, hygienists, and general practitioners who refer patients to your practice.
Premium positioning
A book lets you charge what your expertise is worth. Patients see you differently when you've written the book on their procedure — you become the obvious choice.
Content & speaking engine
Repurpose your book content for SEO, social media, and dental conference presentations. Leverage published-author status for speaking invitations and media coverage.
From conversation to published author
Define Your Specialty
We identify the dental topics that showcase your expertise — smile makeovers, implant education, holistic dentistry, or the patient experience that sets your practice apart.
Capture Your Voice
Through guided interviews, we extract your clinical knowledge, patient success stories, and treatment philosophy into a compelling manuscript your patients will trust.
Publish & Launch
Professional editing, custom cover design, and a launch strategy built for dental practices. You're a published author in 30 days with a powerful new patient acquisition tool.
Ready to become a published dentist?
Join the professionals who are using authority publishing to transform their practices.
Schedule Your Free Consultation→Ready to tell your story?
Fill out the form below and we'll reach out within 24 hours to schedule your free consultation.